In 2003, we launched PREMIER EQUESTRIAN PROPERTIES, a catalog of wonderful horse properties which we shared with over 4,000 local and not so local equestrians. With this, we developed what we think is the most comprehensive database of horse people in the North Bay area. We believe this enables us to get in touch with buyers and sellers of horse property in a more timely and efficient manner than anyone else in the business and gives me a distinctive differential advantage.
In addition, Ashley and I are both active equestrians, involved with most every horse club, charity and related organization in the local area. This puts us face to face with many of our local riders and very close to what is happening both in the horse world and with horse properties.
As an early technology adopter, Lisa was a leader in internet advertising on the nascent equestrian property marketing websites. These sites continue to grow and develop and therefore increasingly give broader exposure to our listings to a local, national and international audience. As a result of our support during their early days, we are usually the agents whom they refer when buyers are asking for a country property aficionado.