Several years ago, a group of the top selling REALTORS® who work the luxury end of the Sonoma County real estate market, formed a new networking group. These 17 agents sell most of the Sonoma County real estate over $2 million. I am pleased to be a founding member of this group and to be able to offer specific benefits to my clients who are buying or selling luxury property.
Once a month, we tour, as a group, all the new properties we’ve listed in this price range. Each of us prepares a detailed feedback sheet to share our views about how the property shows and is priced, this is for the benefit of the listing agent as their client. In particular, we make constructive suggestions about staging, presentation, marketing and price strategies. It’s a great way to take advantage of our collective experience, expose our listings to all the top agents at once and recruit ‘ambassadors’ for our properties so that when they return to their respective offices, they tell other agents with clients looking in this price range, about my listings.
These agents represent Pacific Union (the number one brokerage in Sonoma County for the $1 million plus market, Sotheby’s, Legend, Coldwell Banker and Keller Williams.
I’ll be touring properties with the group on the second Tuesday of every month. If you ever have questions about this market or any of the listings in this price range, I can offer you quite a bit of information on the subject! If you are considering listing your luxury property, allow me to explain the unique benefits I can offer you as a member of this group.